Meet Our Leadership
See where the Noble Choice was first made.
Noble Choice Logistics reminds shippers across every major industry that transportation services can be fast, reliable, and worthwhile for everyone involved. We deliver near-limitless capacity and proactive support to elevate your processes and lessen the tension you may feel in your daily operations. With over 75 best-in-class LTL carriers and 85,000 truckload specialists, our team grows with your goals and expectations to help you keep pace in an ever-shifting landscape. No matter how much the supply chain environment changes shape, we keep you steady and on track for success.
Noble Choice Logistics was founded in June of 2021 by Steve Norall and Brandon Norall. In partnership with their parent company, GlobalTranz, Steve and Brandon (an unbreakable father-son team) are dedicated to growing a thriving transportation company that puts the customers’ needs at the forefront. Problem-solving and offering stellar customer satisfaction are our main goals.
We are a top third-party logistics service provider and truckload freight broker. Noble Choice (and its shippers) leverage a proprietary web-based transportation management system, the GlobalTranz TMS. Developed from the ground up by a dedicated technology team, it ships and manages LTL Freight, Truckload Freight, and small package deliveries.
In addition to this powerful, customer-centric freight management software, we offer full support to our shippers (both inbound and outbound freight), their vendors, and ultimately their customers through dedicated and integrated freight management services.
By holistically managing the freight logistics process, our team provides supply chain visibility that arms executives with business intelligence (BI) and predictive analysis. Instant access to critical BI via TMS technology and our professionals allows executives to make decisions to sustainably grow their businesses, all while managing risk and liability effectively. As our customers produce and ship more freight, they never feel forced to add additional resources to their freight and logistics departments—our freight logistics services are all they need. We scale right alongside our partners, increasing their overall profitability.